PRIVACY POLICY

At HOUSTON REFRIGERATED TRAILERS (referred to as “Company,” “us” or “we”), we recognize that your privacy is important. This Policy discloses the privacy practices for the Company and its website at www.houstonrefrigeratedtrailers.com (the “Website”) as well as related products and services we may offer to you (collectively referred to as the “Services”). This Policy also covers how personal and other information that we receive or collect about you is treated. This Privacy Statement also describes your choices and rights regarding the use, access, and correction or deletion of your user information. By using the Site, you consent to the use of your user information in accordance with this Privacy Statement. If you are located in the EU, you will also be asked to provide clear and unequivocal affirmative consent to the collection, processing, and sharing of your user information via cookies and similar technologies. Please read the information below regarding your use of the Website.

Notice to EU Individuals: this Privacy Policy is intended to comply with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (the “General Data Protection Regulation” or “GDPR”) and provide appropriate protection and care with respect to the treatment of your user information in accordance with the GDPR. We will not process your user information without a lawful basis to do so, as such bases are defined in Article 6 of the GDPR. In general, we will process your user information on the legal bases of consent, contract (if you have entered into an agreement with us and such processing is a necessary part thereof), or legal obligation (as noted below). We may also process certain user information on the basis of the following legitimate interests, provided that such interests are not overridden by your privacy rights and interests: delivering and continuing to develop and improve the Website, learning from your behavior on the Website (e.g., analyzing traffic) to better serve you and other users, helping us modify or enhance the Website and its content, and providing a stable, consistent, and secure user experience in connection with the Website. More information specific to the GDPR is included, where relevant, below.

This Privacy Policy is designed to be read in connection with the Terms and Conditions Agreement, which is available at www.houstonrefrigeratedtrailers.com/terms.

IMPORTANT: BY ACCESSING OR USING OUR WEBSITE, YOU AGREE TO BE BOUND BY THIS PRIVACY POLICY AND THE TERMS AND CONDITIONS AGREEMENT. DO NOT USE THIS WEBSITE, IF YOU DO NOT AGREE TO THESE CONDITIONS.

Summary

To enhance your experience on the Website, we collect, use, and share some user information. For example, we may use aggregated information to develop content targeted to user interests and to improve Website performance. User information may also be used to tailor content or ads, provide social media features, track preferences, analyze traffic, and provide similar services and content. The Company is committed to your privacy and will not share any user information with any third party without your consent, except as outlined in this Privacy Policy or as permitted by law. If you have any requests, comments, or questions about this Privacy Policy or your user information, please contact us using the contact information at the end of this policy.

Changes to the Policy

We reserve the right to change this Privacy Policy from time to time. We will notify you about material changes to this Privacy Policy by placing a prominent notice on our Website, and by updating any privacy information on this page. We encourage you to review this page periodically. Your continued use of the Website and or Services available through this Website after such modifications will constitute your: (a) acknowledgment of the modified Policy; and (b) your agreement to abide and be bound by that Policy.

Information We Collect

In order to better provide you with Website services, we collect information about our users in two ways, either voluntarily by direct user input or automatically. Information you voluntarily submit may include, among other things, your name, email address, phone number, or other information that you enter when you place an order, set up an account, or register with the Website. Information we gather automatically may include, among other things, how you use the Website, information about your browser, and sites from which you access our Website. Information on managing and changing your information preferences is described below.

You always have the option not to provide information we request. If you choose not to provide the information, you can still visit most of the Website, but you may be unable to access certain options and services. If you do provide information through the Website, you agree to provide only true, accurate, current and complete information. We may also supplement the data you provide to us with data from data append services such as public or social graph data in order to better serve you with content or promotions.

Personally Identifiable Information and Aggregate Information

Personally Identifiable Information (PII) may include information such as your first and last name, email address, mailing address (including zip code), employer, job title and department, telephone numbers, and other identifying information, and in the EU, your IP address.

Aggregate information does not by itself identify a specific individual. We may gather certain information about you based upon where you visit on our Website and what other sites may have directed you to us. This information, which is collected in a variety of different ways, is compiled and analyzed on both a personal and an aggregated basis. This information may include the Website’s Uniform Resource Locator (“URL”) that points to the site you just came from.

We do not collect any PII about you unless you voluntarily provide it to us. However, you may be required to provide certain PII to us when you elect to use certain products or services available on the Website. These may include: (a) registering for an account on our Website; (b) sending us information; (c) submitting a form or transmitting other information by telephone or letter; or (e) submitting information when making payments through our Website. When you make a payment through our Website, you may be connected with a third party processor and agree to sharing information you provide with that processor to the extent necessary to process your transaction.

We will primarily use your PII to provide product or service offerings to you. We will also use certain forms of PII to enhance the operation of our Website, improve our internal marketing and promotional efforts, statistically analyze Website use, improve our product and service offerings, and customize our Website’s content, layout, and services. We may use PII to deliver information to you and to contact you regarding administrative notices. Finally, we may use your PII to resolve disputes, troubleshoot problems and enforce our agreements with you, including our Terms and Conditions Agreement, and this Privacy Policy.

You should also be aware that if you voluntarily disclose PII to third parties, for example by posting in public forums or in public comments, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages (including unwanted spam messages) from third parties. Such activities are beyond our control and this Policy does not apply to such information.

Cookies

A cookie is a small data file that is written to your computer's hard drive by your web browser. A cookie file can contain and/or automatically collect information, such as an IP address, that a website may use to track things like the pages and number of times you have visited. The data read from these cookies may be linked to PII and non-PII information.

Essential Cookies are used for specific purposes that are essential to your secure use and navigation of the Website. Without them, the Website may not perform properly. These cookies collect and use information such as your server preferences, single-session data and corresponding identifier, web beacons and log files (detailed below), and other credential-related information. For EU individuals, essential cookies also help inform us whether you require, or have already been served, an affirmative consent request in connection with the GDPR. Essential cookies include analytics cookies, which provide us data to better understand users and improve the Website based on what we have learned from that data.

Preference Cookies are used to collect and process information about your preferences to optimize your browsing experience. Preference cookies may include social media cookies, which collect information about your social media usage. If you access the Website through a social media website or mobile application, you may have social media cookies. If you wish to modify or change your social media cookies, please visit and review the settings on your applicable social media account(s).

Advertising Cookies may be used to tailor your Website experience with third-party advertisers (and/or their third-party analytics providers. We do not provide user information to advertising partners except in connection with the use of the Website or as required by law.

Most web browsers automatically accept cookies, but generally allow users to modify their browser settings to display a warning before accepting a cookie, to accept cookies only from certain websites, and/or to refuse all cookies. The Website will prompt you to consent to any cookies that collect PII.

Web Beacons

We may use web beacons (invisible images) to recognize users, assess traffic patterns, identify preferred content, and measure site engagement, count email messages that have been opened, and collect data collected by your browser. If used, this data is collected in the aggregate, but may include or be associated with other voluntarily submitted PII or non-PII.

Log Files

The Website’s web and ad servers may log information about IP addresses, browsers, and URL requests. This information is always provided by a user’s browser and is automatically logged by most Websites. These logs are stored in a secure location and used in our internal analysis to traffic patterns within our Website.

Advertising

We may use an outside advertising partner to display banner advertisements on our Website. As part of their service, they may place a separate cookie on your computer or device. We will not provide any third-party advertising partners with any of your PII or information about your purchases. We and our third party ad server may collect and use Aggregate Information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server and whether you responded to a particular ad.

Use and Release of Information

Our purpose in collecting, using, and sharing user information is primarily to enhance your experience on the Website.

We may provide you with interactive communications, such as notifications to your email address, but only if we have your express consent to receive such communications.

We will not use your information without a valid legal basis to do so. We will not sell, trade, or rent your PII to others. We do provide some of our product and service offerings through contractual arrangements made with affiliates, service providers, partners and other third parties (“Service Partners”). We and our Service Partners may need to use some PII in order to perform tasks between our respective sites, or to deliver products or services to you. For example, your credit card information must be released to the card-issuing bank to confirm payment for products and services through the Website.

You may be requested to voluntarily provide certain user information during your use of the Website. If you choose to do so, that information may be shared with business partners and vendors providing hosting and other services for us.

We use third parties to provide credit card processing, email service providers and hosting services on the Website. When you sign up for such services, we will share your user information only as necessary for the third party to provide that service. These third parties are prohibited from using your user information for any other purpose. With respect to credit card processing, we do not collect, store, or process any credit card information. If you do not want your information to be shared, you can choose not to allow the transfer of your information by not using that particular service.

We will encourage our Service Partners to adopt and promote strong privacy policies. However, the use of your PII by our Service Partners is governed by the respective privacy policies of those providers. Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. Other Sites accessible through this Website, including our Advertising and Service Partners, have their own privacy policies and data collection, use and disclosure practices. Please consult each site’s privacy policy. We are not responsible for the policies or practices of third parties.

Occasionally we may be required by law enforcement or judicial authorities to provide PII to the appropriate governmental authorities. In such cases, we will disclose PII upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful and to disclose information necessary to protect and defend the rights or property of the Company.

We may also provide Aggregate Information about our customers’ sales, traffic patterns, and related Website information to third-party advertisers, but these statistics do not include any Personally Identifiable Information.

Children

You acknowledge that you are 18 years of age or older. If you are less than 18 years old, please do not send any user information to us--including information such as your name, address, or e-mail address.

We do not knowingly collect (nor do we wish to collect) any personally identifiable information or other user information from children under the age of 16. We encourage parents or guardians to contact us at the contact information above, and in the event that we learn we have collected any personal information from a child under the age of 16, we will delete that information from our database and terminate the corresponding account, if any. We encourage minors to discuss the Website with a parent or guardian.

Security of Your PII

At our Website, you can be assured that your PII is secure and consistent with current industry standards. We strive to take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of your PII. For example:

• We work hard to ensure that the data we collect is reliable, accurate, complete and current. We encrypt all PII, in order to prevent unauthorized parties from viewing such information when it is transmitted to us. We also only keep collected information only for as long as reasonably necessary or as otherwise authorized by law and use it only for the purposes for which it was collected or to comply with any applicable legal or ethical reporting or document retention requirements.

• We limit access to PII only to specific employees, contractors, and agents who have a reasonable need to come into contact with your information. For example, we may provide members of our technical support team with limited access to your account in order to allow them to troubleshoot problems you may be having with the Website.

• Additionally, we also employ a number of physical, electronic, and procedural safeguards to protect PII. Our secure servers and our data centers are protected by industry-standard encryption, and our servers reside behind firewalls and employ high-level password protection.

• Finally, access by you to your account, if any, is available through a password and unique customer ID selected by you. This password is encrypted. We recommend that you do not divulge your password to anyone.

In order to most effectively serve you, payment transactions are handled by established third parties. They receive the information needed to verify and authorize your credit card or other payment information and to process payment.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your PII, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through this Website cannot be guaranteed.

Cross-Border Transfers

Your user information may be transferred to other countries through your use of this Website. If you access or use the Website outside the United States, your user information will be transferred to servers in the United States.

EU User Additional Rights

In accordance with the GDPR, you may have certain additional rights, including:

• Right of access to personal data.

• Right to correct personal data where it is incorrect or incomplete.

• Right of erasure of personal data (“right to be forgotten”).

• Right to restrict/suspend the processing of personal data.

• Right to complain to a supervisory authority.

• Right to data portability.

• Right to withdraw consent.

• Right to object to processing.